10 Ways eCommerce Stores Can Get Customers From Pinterest

Pinterest might seem like a platform just for recipes, wedding inspo, and DIY crafts—but for eCommerce brands, it’s a seriously underrated goldmine. Unlike social media platforms that focus on followers and fast-paced engagement, Pinterest is more like a search engine with a visual twist. And the best part? Users on Pinterest are in discovery mode, often planning a purchase. That’s where you come in.

If you’ve got a product to sell, Pinterest can send a steady stream of warm, high-intent traffic right to your online store—if you use it right. You don’t need ads. You can literally rank on Pinterest without ads, which is why this is good for eCommerce owners that are looking to sell without spending a penny on ads.

Below are 10 proven ways to attract customers to your eCommerce store using Pinterest.

1. Optimize Your Pinterest Business Profile

First things first—make sure you’re using a Pinterest Business account, not a personal one. It’s free and unlocks key features like analytics, Rich Pins, and ad tools.

Here’s how to polish it up:

  • Upload a high-quality version of your logo as your profile picture.
  • Write a keyword-rich bio that clearly describes what your store sells.
  • Add a link to your website or shop.
  • Claim your website (Pinterest walks you through this) to access full analytics and boost your credibility.

Your profile is like your storefront. Make it professional, helpful, and on-brand.

2. Create Boards That Match Your Store’s Product Categories

Think of your Pinterest boards as mini departments of your store. Each board should highlight a specific theme or product category.

Let’s say you run a home decor shop. You could create boards like:

  • “Modern Living Room Ideas”
  • “Cozy Bedroom Must-Haves”
  • “Small Space Storage Hacks”

Use keywords in both the board titles and descriptions—that’s how people will find your content through search.

Pro tip: Don’t just fill your boards with your own products. Mix in helpful or inspirational Pins from others to build value and trust.

3. Use High-Quality, Vertical Images

Pinterest is all about eye candy. Low-res images? Not gonna cut it.

To stand out in the feed:

  • Use vertical images with a 2:3 aspect ratio (1000x1500px is the sweet spot).
  • Choose bright, high-contrast photos that are visually clean.
  • Showcase your product in real-life settings (aka “lifestyle shots”).

Showing your product in use helps people imagine how it fits into their lives—versus a bland white background that lacks context.

4. Make Your Pins Clickable With Text Overlays

You’ve only got a few seconds to grab someone’s attention on Pinterest, so make it count.

Adding a text overlay—aka a few words of text directly on the image—can do wonders. It gives context and adds curiosity. Example headlines:

  • “5 Ways to Style a Throw Blanket”
  • “Perfect Gifts for First-Time Moms”
  • “Must-Have Travel Essentials for 2025”

Keep the text short, clear, and mobile-friendly. Think bold fonts and high contrast between the background and text.

5. Add Keywords to Pin Titles and Descriptions

Pinterest isn’t driven by hashtags like Instagram—it works more like Google. That means Pinterest SEO matters big time.

Each Pin should include:

  • A keyword-rich title
  • A natural-sounding description with 2–3 relevant keywords
  • A call-to-action (e.g., “Tap to shop” or “Click to get yours”)

Even your image filenames should include keywords if possible—Pinterest reads those too!

Think about what your customers are searching for. Are they looking for “eco-friendly kitchen tools” or “minimalist home office ideas”? Include those terms.

6. Promote Products Through Value, Not Just Sales

Let’s be real—people don’t come to Pinterest to get sold to. They come for ideas, inspiration, and helpful content. So instead of shouting “Buy Now,” show your products in a way that adds value.

For example:

  • Selling kitchen gadgets? Share a recipe that features your product.
  • Have a skincare line? Create a Pin for “3-Step Morning Routine for Glowing Skin.”
  • Offer handmade candles? Try a Pin like “How to Create a Relaxing Bedtime Ritual.”

Subtly include your product with a link in the description or direct users to a blog post that highlights it.

You’re not just selling a product—you’re offering a solution.

7. Use Rich Pins to Show Real-Time Product Details

Rich Pins are a game-changer. They automatically pull in real-time product info like:

  • Price
  • Availability
  • Product title and description

This added info builds trust and helps users make buying decisions even before clicking through to your store.

To set them up, your website needs to include specific metadata (usually added through your CMS or store platform), and then you validate it through Pinterest. Once it’s live, your Pins will look more professional and informative.

8. Be Consistent With Your Pinning Schedule

One of the biggest myths about Pinterest is that you can just post once in a while and hope something goes viral. Pinterest rewards consistency—not randomness.

Here’s how to stay consistent:

  • Pin daily or several times a week
  • Use tools like Tailwind or Pinterest’s native scheduler to automate it
  • Don’t just Pin when you’re launching something—keep a steady flow of content going

Even repurposing your old blog posts, product pages, or customer photos into new Pins can keep your feed active without burning out.

9. Create Seasonal and Trend-Based Content

Pinterest users plan ahead. That means you should too.

Think about what your audience is searching for in each season or upcoming trend. For instance:

  • If you sell scarves, post “Fall Wardrobe Must-Haves” in late summer
  • For holiday shoppers, share “Stocking Stuffer Ideas” in early November
  • Launching a planner? Try “New Year Organization Tips” in December

Seasonal content performs incredibly well because it’s timely, useful, and often repinned year after year.

Stay ahead of the trends—and your competition.

10. Track What Works and Do More of It

Finally, use Pinterest Analytics to track what’s resonating with your audience.

Metrics to watch:

  • Impressions – how many times your Pin was shown
  • Saves – how many users saved it to their boards (a good trust signal)
  • Outbound Clicks – the most important metric for driving traffic

If a certain type of Pin is getting clicks, make more like it. If a board is bringing in traffic, focus on expanding it.

Data tells the story—listen to it and let it guide your strategy.

Final Thoughts

Pinterest isn’t just for bloggers or hobbyists. It’s a powerful, evergreen traffic driver for eCommerce brands who know how to use it strategically. By showing up consistently, leading with helpful content, and using Pinterest’s search-friendly features to your advantage, you can turn this platform into a reliable source of warm, ready-to-shop visitors.

Forget chasing trends or worrying about algorithms. With Pinterest, your content can live forever—and keep working for you day after day.

Louis Dioso