Pinterest Trends Guide: Mastering the Platform’s Trend Tool for Strategic Content Planning

Pinterest is more than just a visual discovery engine; it’s a powerful tool for understanding consumer behavior and forecasting trends. With over 400 million monthly active users, Pinterest offers invaluable insights into what people are searching for, saving, and planning. 

At PinMySEO, we’ve harnessed the power of Pinterest Trends to help clients stay ahead of the curve, ensuring their content resonates with their target audience. This guide will walk you through the Pinterest Trends tool, illustrating how to leverage it for effective content planning and audience engagement.

Understanding Pinterest Trends

The Pinterest Trends tool provides a historical view of the top search terms across different regions and countries. It allows users to:​

  • Identify when people start searching for various keywords.
  • Discover what content is popular on Pinterest.
  • See what’s trending specifically among their audience.​

By analyzing this data, content creators can align their strategies with user interests, optimizing their reach and engagement.

Accessing the Pinterest Trends Tool

To utilize the Pinterest Trends tool:​

  1. Log in to your Pinterest business account.
  2. Click the menu icon at the top-left of the page.
  3. Under “Analytics,” select “Trends.”
  4. Choose the region you want to view data from.​

This will provide access to a wealth of data tailored to your selected region, offering insights into trending topics and search behaviors.

Navigating the Pinterest Trends Interface

Upon accessing the tool, you’ll encounter several features:​

  • Search Bar: Enter keywords to explore their search trends.
  • Trend Graph: Visual representation of keyword popularity over time.
  • Related Terms: Suggestions for keywords related to your search.
  • Trending Searches: A list of currently popular search terms.

These features collectively provide a comprehensive view of user interests and behaviors, enabling informed content decisions.​

Leveraging Pinterest Trends for Content Planning

1. Identifying Seasonal Trends

Pinterest users are planners, often searching for seasonal content well in advance. By analyzing trend graphs, you can determine when interest in specific topics begins to rise, allowing you to publish content at optimal times.​

Example: If “Christmas gift ideas” start trending in August, aim to publish related content by July to capture early interest.​

2. Comparing Keyword Popularity

The tool allows comparison of up to four keywords simultaneously. This feature is invaluable for determining which terms are more popular, guiding your content focus.​

Example: Comparing “vegan recipes,” “keto recipes,” “paleo recipes,” and “gluten-free recipes” can reveal which diet trend is currently garnering the most attention.​

3. Discovering Related Keywords

Utilize the “Related Terms” section to uncover additional keywords relevant to your niche. Incorporating these terms into your content can enhance discoverability and engagement.​

Example: Searching “home office decor” might reveal related terms like “minimalist workspace” or “ergonomic desk setup.”

Integrating Pinterest Trends into Your Strategy

At PinMySEO, we recommend the following approach to maximize the benefits of Pinterest Trends:​

  1. Monthly Trend Analysis: Regularly review trending keywords to stay updated on user interests.
  2. Content Calendar Alignment: Align your content schedule with identified trends to ensure timely publication.
  3. Keyword Optimization: Incorporate trending and related keywords into your content, pin descriptions, and board titles.
  4. Performance Monitoring: Track the performance of trend-aligned content to refine your strategy continually.​

Case Study: Utilizing Pinterest Trends for a Lifestyle Blog

A lifestyle blogger aiming to increase traffic during the holiday season used Pinterest Trends to identify rising interest in “DIY Christmas decorations.” By publishing a series of posts on homemade ornaments, wreaths, and festive table settings in early October, the blogger experienced a significant uptick in traffic and engagement, capitalizing on the early planning behavior of Pinterest users.​

Conclusion

The Pinterest Trends tool is an invaluable asset for content creators, marketers, and businesses aiming to align their strategies with user interests. By understanding and leveraging trending topics, you can enhance your content’s relevance, reach, and engagement. At PinMySEO, we specialize in integrating Pinterest Trends into comprehensive marketing strategies, ensuring our clients stay ahead in the dynamic digital landscape.​

Louis Dioso