11 Pinterest Traffic Myths You Should Stop Believing
If you’re relying on Pinterest to drive traffic to your blog, e-commerce store, or service-based site, you might’ve heard some pretty outdated advice. In fact, there are a lot of Pinterest traffic myths floating around that stop people from growing.
We’ve seen it firsthand at PinMySEO.com, where we help business owners, bloggers, and content creators use Pinterest + SEO to generate long-term, high-quality traffic without relying on ads.
In this article, we’re breaking down the 11 biggest Pinterest myths you need to stop believing—and what you should be doing instead to get real results in 2025 and beyond.
Myth #1: “Pinterest is just for recipes and DIY crafts.”
Truth: Pinterest is no longer just a place for foodies and crafters. It’s a visual search engine used by 400+ million active users looking for ideas on travel, fashion, business, health, parenting, home design, blogging, and more.
What to do instead: No matter your niche, there’s an audience for you. Focus on creating value-packed pins and boards around your expertise, and use the right keywords to reach your ideal audience.
Myth #2: “Pinterest doesn’t work for driving website traffic anymore.”
Truth: Pinterest is still one of the best free traffic sources—especially if you know how to work with the algorithm. What doesn’t work anymore is spamming group boards or pinning 100 times a day with no strategy.
What to do instead: Use a consistent pinning schedule, optimized titles and descriptions, and link every pin back to a well-written blog post or landing page.
At PinMySEO.com, we combine Pinterest keyword strategy with SEO optimization so you rank both on Pinterest and Google—giving you two traffic streams from one piece of content.
Myth #3: “You have to go viral to see results.”
Truth: Virality is nice—but not sustainable. The real growth comes from building steady, evergreen traffic over time with well-designed, keyword-optimized pins that show up in search results and continue to drive clicks for months or years.
What to do instead: Focus on creating searchable content, not just trendy pins. Think longevity, not quick wins.
Myth #4: “Only big accounts can grow on Pinterest.”
Truth: Pinterest doesn’t prioritize big accounts. It favors relevant content. A brand-new account with well-optimized pins can still outperform large accounts with poor strategy.
What to do instead: Focus on strategy over size. At PinMySEO.com, we’ve helped small accounts go from 0 to 100,000+ monthly views in under 90 days—without paid ads or huge followings.
Myth #5: “Manual pinning is better than schedulers.”
Truth: Pinterest itself recommends tools like Tailwind to keep your schedule consistent. Manual pinning is fine, but it’s not always realistic—especially if you’re running a business or managing multiple platforms.
What to do instead: Use scheduling tools with strategy. Batch-create pins, schedule them out, and make sure you’re pinning at optimal times to maximize reach.
Myth #6: “You need to pin 25 times a day to grow.”
Truth: Quality matters more than quantity. Spamming your audience or filling boards with repetitive content can actually hurt your performance. Pinterest’s algorithm prefers fresh pins that link to unique URLs or updated posts.
What to do instead: Aim for 3 to 10 high-quality pins per day, focusing on fresh designs, seasonal topics, and evergreen content. We guide all PinMySEO clients to stay consistent without burning out.
Myth #7: “Pinterest traffic doesn’t convert.”
Truth: Pinterest users are in “planning mode”—which makes them more likely to click, save, and buy. According to Pinterest’s own data, 83% of weekly users have made a purchase based on pins they saw.
What to do instead: Make sure your landing pages, product listings, or blog posts are optimized for conversion. Add clear CTAs, fast-loading pages, and mobile-friendly designs.
At PinMySEO, we don’t just get you traffic—we help you convert it into leads, subscribers, and customers.
Myth #8: “Pinterest is a social media platform.”
Truth: Pinterest is not social media. It’s a visual search engine. Engagement (likes and comments) doesn’t matter as much as searchability, keywords, and pin quality.
What to do instead: Stop treating Pinterest like Instagram. Use keywords in your pin title, description, and image text. Create boards around specific topics and niches. Optimize your content like you would for Google.
Our entire strategy at PinMySEO.com is rooted in treating Pinterest like the search engine it is—and that’s how we help you grow consistently.
Myth #9: “You only need one pin per post.”
Truth: Pinterest rewards fresh pins, not just fresh content. That means you can create multiple pin designs for the same blog post or product—as long as each design is visually different.
What to do instead: Create at least 3–5 pin designs per URL, spaced out over time. Change up your headlines, fonts, or images to test what performs best.
This is exactly what we do for clients at PinMySEO.com—we help them turn one post into a month’s worth of Pinterest content.
Myth #10: “Pinterest SEO doesn’t matter.”
Truth: Just like Google, Pinterest relies on keywords to match content with what users are searching for. If your pins aren’t optimized with the right terms, they’ll get lost in the feed—no matter how pretty they are.
What to do instead: Do Pinterest keyword research and use relevant keywords in:
- Pin titles
- Pin descriptions
- Image alt text
- Board titles
- Board descriptions
Don’t know where to start? That’s where our Pinterest SEO services at PinMySEO.com come in—we handle the research, optimization, and strategy so your pins actually rank.
Myth #11: “You can just set it and forget it.”
Truth: Pinterest needs ongoing strategy, just like any platform. While your older pins might keep driving traffic, Pinterest loves fresh content and consistent activity.
What to do instead: Keep publishing new blog posts, updating old content, creating fresh pins, and optimizing your boards.
At PinMySEO.com, we provide monthly management packages where we take care of your Pinterest account, so you stay visible—without lifting a finger.
What You Should Believe Instead
Pinterest isn’t dead. It hasn’t “changed too much.” And it’s not just for big accounts or food bloggers. It’s still one of the most powerful platforms for long-term, passive traffic—if you use it the right way.
- Focus on SEO, not social media hacks
- Optimize for keywords, not engagement
- Prioritize fresh pins over spammy volume
- Create value-packed content that solves real problems
Want Real Pinterest Results? Work With Experts.
At PinMySEO.com, we help businesses, bloggers, and creators get actual results with Pinterest by combining smart strategy, SEO optimization, and high-converting design.
Whether you’re starting from scratch or want to revive a dead Pinterest account, we’ll help you:
- Research the best keywords for your niche
- Design scroll-stopping pins that get clicks
- Build strategic Pinterest boards
- Drive consistent traffic to your website
- Improve your blog’s Google SEO through Pinterest authority
Learn more at PinMySEO.com and let’s make your Pinterest presence finally work for your business.
