Pinterest Marketing for DIY, Crafts, and Home Decor Bloggers: The Ultimate Strategy Guide

Pinterest is a powerhouse for creators in the DIY, crafts, and home decor space. It’s where people go not just to scroll—but to plan. From handmade wall art to farmhouse kitchen ideas, users are on Pinterest with a purpose. And that’s exactly why it’s one of the best platforms to grow your blog and drive consistent traffic to your content.

At PinMySEO, we’ve helped DIY and home creators turn Pinterest into a traffic engine—without needing to go viral. This guide will walk you through everything you need to know to grow a DIY, crafts, or home decor blog using smart Pinterest marketing strategies.

Why Pinterest Works So Well for DIY and Home Niches

Unlike social platforms that rely on followers and constant engagement, Pinterest operates more like a search engine. And it’s designed for content that’s evergreen—how-to guides, before-and-afters, tutorials, and visuals that show transformation.

Here’s what makes it ideal for these niches:

  • Pinterest users are in “planning mode” and looking for inspiration
  • Visual content performs incredibly well (and that’s what DIY and decor is all about)
  • Pins can rank and resurface for months—even years
  • High click-through potential when you solve a specific problem or show a creative idea

And because people are saving ideas, not just liking them, Pinterest helps build brand recognition and trust long-term.

Step 1: Set Up a Pinterest Business Account (If You Haven’t Already)

If you’re going to treat Pinterest as a traffic source, not just a mood board, start by setting up a proper Pinterest Business Account. This gives you access to:

  • Analytics
  • Rich Pins
  • Website claiming
  • Ad tools (if you plan to promote content later)

Make sure your profile photo, name, and bio clearly reflect your niche. Use keywords like “DIY Ideas,” “Craft Tutorials,” “Home Makeover Tips,” or “Small Space Decor.”

Step 2: Optimize Your Pinterest Boards

Pinterest boards are more than just folders—they help categorize your content and tell Pinterest what your account is about.

How to Optimize Them:

  • Use keyword-focused board titles like:
    • “Budget-Friendly DIY Projects”
    • “Farmhouse Living Room Ideas”
    • “Crafts for Beginners”
  • Write keyword-rich board descriptions (2–3 sentences is enough)
  • Keep it relevant—archive old, off-topic boards

We always recommend starting with 10–15 highly focused boards when you’re building topical authority in a niche.

Step 3: Plan Your Content Around Pinterest Search Trends

Pinterest’s search bar is your secret weapon. Start typing words like “DIY,” “home decor,” or “crafts,” and pay attention to the suggested long-tail phrases.

Examples:

  • “DIY bathroom shelf ideas”
  • “Fall home decor 2024”
  • “Crafts to make and sell”

These are exactly what people are searching for.

We help clients at PinMySEO build content calendars around these keyword clusters. The result? Every blog post and pin targets what real users are looking for—making it easier to get discovered.

Step 4: Design Pins That Actually Get Clicked

DIY, crafts, and decor pins need to be visual—but also clear. You’re not just showing a pretty photo. You’re trying to get someone to click to learn how to make or style something.

Pin Design Tips:

  • Use a 2:3 ratio (1000x1500px is ideal)
  • Add a bold, legible title on top of the image
  • Highlight a benefit: “Under $20,” “Takes 15 Minutes,” “Beginner-Friendly”
  • Show the result (a before-and-after or styled final shot)

Don’t forget to brand your pins subtly with a logo or website domain.

If you need help building pin templates that convert, that’s one of the things we handle for clients at PinMySEO—so their pins stand out and stay consistent.

Step 5: Use Pinterest SEO on Every Pin

Pinterest is a search platform. That means keywords matter, just like they do on Google.

Where to use keywords:

  • Your pin title
  • The pin description (2–3 sentences, natural tone)
  • Your image file name (e.g., farmhouse-coffee-bar.jpg)
  • Board titles and descriptions
  • Your blog post or landing page title

Think like a user: What would they type if they were looking for this exact project?

Avoid spammy repetition—but do include keyword variations. For example, a post about “Painted Mason Jars” could include terms like “DIY jar decor,” “painted jar tutorial,” and “craft ideas with mason jars.”

Step 6: Create a Posting Schedule (and Stick to It)

Consistency matters more than volume. You don’t need to pin 50 times a day to win on Pinterest.

Suggested Pinning Schedule:

  • New bloggers: 3–5 pins/day
  • Growing creators: 5–10 pins/day
  • E-commerce or content-heavy blogs: 10–20 pins/day

Use a scheduler like Tailwind to plan pins across days and times. Spread them out over time—Pinterest doesn’t like back-to-back pinning blasts.

We also use SmartLoop to reshare top-performing evergreen pins for our clients. This keeps content circulating without having to constantly repin manually.

Step 7: Use Idea Pins and Video to Boost Reach

While regular pins drive clicks to your site, Idea Pins are great for building engagement and trust.

They work especially well for:

  • Step-by-step craft tutorials
  • Mini home makeovers
  • Styling tips
  • Product walkthroughs

You can even repurpose Instagram Reels or TikTok videos into Pinterest Idea Pins. Just make sure the formatting and message match Pinterest’s vibe (inspiration > entertainment).

Idea Pins currently don’t allow outbound links, but they’re powerful for brand building, and Pinterest is prioritizing them in the feed.

Step 8: Analyze Your Performance

Use Pinterest Analytics to track what’s working. Focus on:

  • Outbound clicks (which pins drive the most traffic?)
  • Saves (which content people want to revisit?)
  • Impressions (which pins are being seen but not clicked?)

Then double down on what performs well. Create more pins on that topic, or expand the post into a full series or guide.

One of our core services at PinMySEO is turning client analytics into actionable strategy—so you don’t just look at numbers, you use them to grow.

Pinterest for Monetizing DIY, Craft, and Home Decor Blogs

Pinterest doesn’t just drive traffic. It can directly support your income.

Here’s how many creators in this space monetize:

  • Ads: Ezoic, Mediavine, or other display networks pay per thousand visitors
  • Affiliate marketing: Recommend products or tools used in your tutorials
  • Digital products: Sell printables, patterns, eBooks, or guides
  • Online courses: Teach crafting or decorating via video
  • Physical products: Link to your Etsy, WooCommerce, or Shopify store

Pinterest users are planners. That means they save things with intent to buy later. If you structure your funnel smartly, those clicks turn into dollars.

Real Results: How Pinterest Can Work Long-Term

Pinterest traffic builds over time. A pin you post today might start getting attention weeks or months later. But once it starts, it often continues without more effort.

That’s what we love about Pinterest at PinMySEO—it’s scalable and sustainable. Not a flash-in-the-pan.

Many of our DIY and home decor clients now get:

  • 1,000 to 10,000+ monthly visitors from Pinterest alone
  • Hundreds of repins from just a handful of well-optimized pins
  • Long-term sales and ad revenue from content they created months ago

That’s the power of a visual platform with a search engine mindset.

Pinterest Isn’t Just for Inspiration—It’s for Impact

If you’re a DIY, crafts, or home decor blogger and you’re not using Pinterest strategically, you’re missing one of the most reliable traffic engines available right now.

With the right setup, content strategy, and visuals, Pinterest becomes a long-term source of:

  • Traffic
  • Subscribers
  • Sales
  • Brand exposure

And the best part? You don’t need to post every day or chase trends like on Instagram.

Pinterest works best when you plan ahead, post consistently, and create content worth saving.

If you want help setting up or scaling your Pinterest system for DIY or home content, that’s what we do best at PinMySEO. We build growth systems using keyword data, visual strategy, and smart repurposing—so creators like you can grow without burnout.

Louis Dioso