How to Use Pinterest to Get Clients for Your Business (Step-by-Step)

If you think Pinterest is only useful for recipe inspiration or DIY projects, you’re leaving serious client opportunities on the table.

In 2025, Pinterest isn’t just a “pretty” platform — it’s a lead generation powerhouse. It behaves more like Google than Instagram. It’s a visual search engine where people are actively looking for ideas, solutions, and services — often with buyer intent.

If you run a service-based business, agency, or coaching practice, this is your cue to stop ignoring it. Also, if you hate paying for ads, Pinterest is for you because I managed to rank my multiple sites on Pinterest without ads!

Pinterest can help you:

Get high-quality leads passively
Position yourself as an authority
Build long-term visibility for your offers
Book discovery calls without spending a cent on ads

This guide is going to walk you through exactly how to use Pinterest to consistently get clients — step by step.

It’s not about growth hacks. It’s about building a client acquisition system that’s sustainable, evergreen, and actually works.

Why Pinterest is a Goldmine for Client Acquisition

Pinterest isn’t like other platforms.

It’s not built for entertainment. It’s built for exploration.

When people go on Pinterest, they’re not killing time — they’re actively planning their next move. That might be a business rebrand, a new blog launch, an updated website, or a health transformation.

And in many of those cases, what they need isn’t a product. It’s a person. A service provider. A guide.

That’s where you come in.

Pinterest is a perfect top-of-funnel tool to help people:

Discover your expertise
See visual proof of your work
Click through to your offers
Sign up for a lead magnet
Book a discovery call

The best part? You don’t need to “go viral.” You just need to create content that:

Matches what your dream client is searching for
Offers them an easy next step

Pinterest works especially well if you’re in niches like:

Coaching (business, mindset, wellness, productivity)
Creative services (design, branding, copywriting)
Business consulting
Wellness and fitness
Digital marketing

If your offer solves a clear, visual, or planning-related problem — you have an edge on Pinterest.

Set Up Your Pinterest Profile Like a Client Magnet

You don’t need 10,000 followers to get clients. What you do need is a profile that builds trust at a glance and directs people to take action.

Let’s break it down.

1. Switch to a Pinterest Business Account

This gives you access to:

Analytics
Rich Pins
Ad options (if you choose to run them later)
A professional presence

2. Write a Keyword-Rich Display Name

Your name should include what you do, not just who you are.

Examples:

“Olivia | Fitness Coach for Busy Moms”
“Josh | Web Designer for Coaches”
“Leah | Pinterest Marketing Expert”

This is searchable. Make it count.

3. Optimize Your Bio for Clarity + Clicks

You have 160 characters. Focus on what you do, who you help, and your lead magnet.

Example:

“I help health coaches attract dream clients using Pinterest & email funnels. Free funnel checklist below ⬇️”

4. Add a Clear CTA Link

Don’t just link to your homepage. Link to a lead magnet, a discovery call page, or your best freebie.

Clients take action when you make the next step obvious.

Build a Content Strategy That Speaks to Real Client Problems

You don’t need a complicated content calendar. But you do need strategic consistency.

Pinterest rewards creators who:

Use keywords effectively
Pin regularly (even just 3x a week)
Stay in one lane

Step 1: Understand What Your Clients Are Searching For

Go to Pinterest and type in:

The service you offer
The problem you solve
The result they want

Examples:

“How to get coaching clients”
“Freelance branding tips”
“Best website layout for coaches”
“Pinterest strategy for beginners”

Look at the auto-suggestions and colored keyword tiles that appear. Those are the actual search terms real people are using — and those are your content seeds.

Step 2: Plan Your Content Buckets

Your Pinterest content should fall into 3–4 categories (aka buckets) tied to your offers.

Example buckets for a Pinterest marketing coach:

Pinterest SEO tips
Funnel strategies
Lead magnet ideas
Client onboarding workflows

Each of these can become boards, Pins, blog posts, and lead magnets — creating an ecosystem of trust and visibility.

Step 3: Name Your Boards with Intent

Not “My Work” or “Stuff I Like.”

Instead:

“Pinterest Funnel Tips for Coaches”
“Email Marketing Strategies for Freelancers”
“Lead Magnet Ideas for Service Providers”

Boards are indexable by Pinterest search. Use them wisely.

Create Pins That Attract and Convert

Pinterest is visual — but it’s not about being fancy. It’s about being clear.

Your goal isn’t to show off design skills. It’s to communicate value fast and get people to click.

What Makes a High-Converting Pin?

Vertical format (1000×1500 px)
Strong, benefit-driven title
Keyword in the image AND file name
Clean, bold text (use fonts people can actually read)
Consistent branding and colors

Pin Title Formulas That Work:

“How to [Solve Problem] Without [Common Obstacle]”
e.g., “How to Get Clients Without Using Instagram”
“Free [Template/Checklist/Swipe File] to [Achieve Result]”
e.g., “Free Discovery Call Script That Converts”
“3 Things I Did to [Get Result] in [Time Frame]”
e.g., “3 Things I Did to Book 5 Clients in 30 Days”

CTA Examples:

“Click to Download”
“Grab the Free Guide”
“Learn the Strategy”

Pro Tip: Design 3–5 Pins for the same blog post or landing page. Pinterest sees each as new content, even if the destination is the same.

It’s one of the easiest ways to increase your reach without creating new content every week.

Build a Funnel That Nurtures Clients (Not Just Clicks)

Pinterest gives you traffic. Your funnel turns that traffic into trust — and trust into revenue.

Let’s walk through a simple, high-converting funnel built for client-based businesses.

Step 1: The Lead Magnet

This should be:

Specific to your service
Quick to consume
Relevant to the client’s current problem

Great examples:

Free script: “What to Say on a Discovery Call”
PDF checklist: “Set Up Your Pinterest Funnel in 1 Hour”
Mini-course: “Book Your First Client in 7 Days”

Avoid vague freebies like “Free Guide to Success.” No one wants that.

Step 2: The Landing Page

Keep it simple:

Headline = the result
Subhead = who it’s for
Button = “Get the Free Guide”

No fluff. No distractions. This page should exist to get the opt-in — nothing else.

Step 3: The Email Sequence

Write 4–6 emails that:

Deliver the freebie
Share something valuable
Bust a myth or objection
Tell a micro-story
Invite them to take the next step

That step could be:

Booking a discovery call
Filling out a client application
Joining a waitlist

This is where real authority is built. Because when you show up with consistency and clarity — you become the obvious choice.

Track What’s Working and Scale It

Pinterest rewards consistency — not guesswork.

You don’t need a team or an ads budget. But you do need data.

Use Pinterest Analytics to Monitor:

Impressions – how many people saw your Pin
Saves – how many found it valuable enough to save
Outbound clicks – how many people visited your site

Focus on outbound clicks. That’s where the leads come from.

When a Pin gets traction:

Create new versions of it with different headlines
Add it to multiple relevant boards
Repin it every 30–60 days

This is how evergreen traffic becomes a compounding asset.

Also Track Email Conversions

Once someone opts in:

Are they opening your emails?
Are they clicking your offer?
Are they booking calls?

Use tools like ConvertKit, Flodesk, or MailerLite to track these metrics and segment your audience.

When you know what converts, you don’t have to post more. You just post smarter.

This is what separates creators from marketers — and marketers from business owners.

Overcome Objections and Build Trust Before the Call

Most people won’t book with you the first time they visit your site.

That doesn’t mean they’re not interested — it just means they need more trust.

Here’s how to give it to them.

1. Use Blog Content to Handle Objections

If someone’s thinking:

“Is Pinterest really right for my niche?”
“What if I don’t have time to blog?”
“How do I know this will work?”

Answer those questions in your blog content.

Create posts like:

“Why Pinterest Works for Busy Service Providers”
“3 Pinterest Strategies for Coaches With No Time”
“Case Study: How My Client Booked 5 Calls Without Instagram”

Pin these blog posts with titles that match the client’s mindset.

Pinterest surfaces content based on intent. And that means you can speak to clients before they ever join your list.

2. Show Proof Wherever You Can

Include:

Screenshots of results
Testimonials in your email footers
“Before and after” images of your systems or strategy

Trust doesn’t just come from what you say. It comes from what you show.

Automate Your Pinterest Workflow Without Losing Quality

You don’t need to be on Pinterest every day to make it work.

You just need a system.

Here’s how to keep your content flowing without burning out.

1. Batch and Schedule Pins

Use Pinterest’s native scheduler or tools like Tailwind. Schedule 3–5 Pins per week.

Batch design your Pins once a month:

Choose 1–2 blog posts or landing pages
Create 3 designs per page
Schedule them to multiple boards over the month

This gives you 15–30 Pins in one sitting — without overthinking.

2. Repurpose Existing Content

Every blog post = 5 Pinterest Pins

Every lead magnet = 3 Pin headlines

Every email = a Pinterest Idea Pin

You don’t need more content. You need to reuse what’s already working in different formats.

3. Refresh Old Pins Quarterly

Update titles. Swap out designs. Re-upload your best performing Pin with a small twist.

Pinterest doesn’t penalize re-posting. It actually prefers “fresh” content — even if the URL is the same.

This is how you turn Pinterest from a traffic source into a system.

Build a Pinterest Habit That Supports Your Sales Funnel

You don’t need to post every day — but you do need to show up with intention.

Here’s a weekly workflow that works (even if you’re solo):

Weekly Pinterest System

Monday – Schedule Pins from your latest blog

Tuesday – Repin 3 high-performers to fresh boards

Wednesday – Create 1 new Idea Pin from your last email or post

Thursday – Analyze performance and update keywords or board descriptions

Friday – Create 2 new designs for your top lead magnet

That’s it. 20–30 minutes a day can move the needle.

Funnel Recap: How It All Ties Together

Pinterest Pin – attracts the client
Lead Magnet – captures the lead
Email Funnel – nurtures the trust
Offer Page or Call – converts the sale

This isn’t about traffic for the sake of traffic.

It’s about designing a system that helps the right people find you, trust you, and hire you — even when you’re not online.

Advanced Tips for Getting High-Ticket Clients from Pinterest

Once your foundation is in place, these tactics can help take things to the next level:

1. Create Pinterest-Specific Landing Pages

Instead of sending Pinterest users to your generic site, create versions of your opt-in pages tailored to Pinterest visitors.

Change the copy to match their intent:

– “Found me on Pinterest? This free checklist is for you.”

– “Want more Pinterest leads? Grab this swipe file created just for pinners.”

Small tweaks like this improve conversion rates by 20–40%.

2. Segment Your Email List by Entry Point

If they came from a Pinterest Pin about lead magnets, send them lead magnet content.

If they clicked a Pin about pricing, send them your pricing guide.

When you match what brought them in with what you send them next, trust builds fast.

3. Track Discovery Call Conversions from Pinterest

If your goal is to book clients, measure how many discovery calls are coming from your Pinterest funnel.

Ask them “How did you find me?”

Or use UTM links to trace the journey.

Data builds confidence — and helps you double down on what works.

Pinterest Isn’t Just for Content Creators

Pinterest isn’t just for bloggers, influencers, or Etsy sellers. It’s for coaches, consultants, freelancers — and anyone offering real transformation.

It’s where cold leads turn warm.

Where introverts quietly win.

Where evergreen marketing actually lives up to the name.

If you’re serious about client acquisition in 2025, Pinterest deserves a place in your strategy.

You don’t need to be perfect. You don’t need to post daily.

You just need:

A valuable lead magnet
A few optimized Pins
A clean email funnel
The patience to let it work

Start simple. Stay consistent. Let the platform do the heavy lifting.