How To Upload Video to Pinterest (Step-by-Step Guide)
Video content is everywhere in 2025—from TikTok to Reels to YouTube Shorts. But one platform that’s often overlooked for video? Pinterest.
Pinterest isn’t just for static images anymore. Video pins now get higher engagement, better saves, and longer shelf life than you might expect. And the best part? Unlike other platforms, Pinterest videos don’t disappear in 24 hours—they keep working for you, showing up in search, and driving traffic long after you post.
At PinMySEO, I’ve helped bloggers, e-commerce sellers, and content creators grow their Pinterest accounts by integrating SEO + Video—and I’ve seen firsthand how much power video pins hold when done right.
If you’re ready to level up your Pinterest strategy, this complete guide will show you exactly how to upload video to Pinterest, optimize it for traffic, and make sure it keeps performing for months to come.
Why Video on Pinterest Matters in 2025
Pinterest has evolved far beyond image boards. With the rise of video pins and visual search, Pinterest is now a major discovery platform for video creators, bloggers, e-commerce sellers, and educators.
Here’s why Pinterest video content works:
- Higher Engagement – Videos hold attention longer than static pins.
- Better Reach – Pinterest surfaces videos in more placements, including search, the home feed, and related pins.
- Longevity – Unlike Reels or TikToks, video pins stay searchable and visible for months.
- Traffic Potential – Standard video pins can include a clickable link to your website or landing page.
Pinterest videos are perfect for tutorials, product demos, styling tips, DIY processes, and storytelling. When paired with SEO optimization, they become a long-term asset that drives real results.
Step-by-Step Guide: How to Upload Video to Pinterest
Here’s how to upload a video to Pinterest the right way, from start to finish.
Step 1: Prepare Your Video File
Before you upload anything, make sure your video follows Pinterest’s technical requirements.
Video specs to follow:
- File format: MP4, MOV, or M4V
- Length: 4 to 15 seconds for optimal performance (up to 15 minutes allowed)
- File size: Maximum 2GB
- Aspect ratio: Vertical 2:3 (1000 x 1500 pixels) is recommended
- Resolution: At least 1080p for clarity
Keep it short, visual, and mobile-friendly. Pinterest is a discovery platform—your video should tell a story or deliver value fast.
Step 2: Switch to a Pinterest Business Account
To upload video pins that include links, you need a business account.
To set up:
- Visit business.pinterest.com
- Log in or create an account
- Convert your profile to a business account (if needed)
- Claim your website to unlock analytics and tracking features
A business account also gives you access to video analytics, ad tools, and a professional content dashboard.
Step 3: Go to Your Pinterest Dashboard and Click “Create Pin”
Once you’re logged into your business account:
- Click the “Create” button at the top-left
- Select “Create Pin” from the dropdown
This will take you to the pin builder where you’ll upload and optimize your video.
Step 4: Upload Your Video
Drag and drop your video file into the uploader or click “Add video” to browse your files. After uploading, you’ll see a preview of the video autoplaying.
Check for quality, clarity, and timing. If the first few seconds don’t grab attention, consider editing before publishing.
Step 5: Write a Compelling Title
Pinterest uses your title to help categorize and surface your content in search. So skip the vague titles and go straight for clarity and value.
Title tips:
- Keep it under 100 characters
- Include your primary keyword
- Mention the benefit or topic
Examples:
- “5-Minute Skincare Routine for Oily Skin”
- “How to Style White Sneakers for Spring”
- “3 Easy DIY Decor Ideas for Small Spaces”
Step 6: Write an Optimized Pin Description
This is where Pinterest SEO kicks in.
Use your description to:
- Reinforce your main keyword naturally
- Include related keyword phrases or questions
- Add a call-to-action (CTA)
Example: Learn how to style wide-leg trousers with this short fashion video. Discover three outfit combinations using minimal wardrobe pieces. Tap to see the full look breakdown on the blog.
Use complete sentences. Avoid hashtags (Pinterest no longer favors them).
Step 7: Add a Destination Link
This is what sets video pins apart from Idea Pins. You can link directly to:
- A blog post
- A product page
- A YouTube video
- An opt-in landing page
Make sure the link matches the content in the video. If the video is about skincare tips, don’t send people to a home decor page.
Before publishing, click your link and test it on mobile to ensure it loads correctly.
Step 8: Choose a Relevant Board
Boards are like folders that help Pinterest understand your content. Choose a board that matches the video topic.
If you don’t have one yet, click “Create board” and:
- Name it with a searchable keyword (“DIY Home Office Ideas”)
- Write a short board description using related terms
Well-optimized boards improve the visibility of all pins saved to them.
Step 9: Tag Relevant Topics
Pinterest allows topic tagging during the pin creation process. This helps with discovery and allows Pinterest to surface your video to people interested in similar content.
Pick 3–5 relevant tags. Examples:
- Home Decor
- Outfit Ideas
- Self-Care
- Productivity Hacks
- Small Business Tips
Tagging is optional, but it boosts early visibility.
Step 10: Hit “Publish”
After reviewing your pin details, click “Publish” to go live or schedule it for later.
Once published, your video pin will appear on your profile and be distributed based on Pinterest’s algorithm, user searches, and related interests.
Tips to Make Your Pinterest Videos Perform Better
Uploading is one thing—getting results is another. Here’s what we do at PinMySEO to help clients get real engagement from Pinterest video content.
1. Make the First 2 Seconds Count
Use bold text overlays, movement, or a visual hook. People scroll fast—so your first frame should stop the scroll.
2. Use Text Overlays with Clear Messaging
Even if your video has voiceover, many users browse on silent mode. Add text that explains the video topic, steps, or results.
3. Add a Clear Call-to-Action
At the end of the video (or mid-way if short), add a CTA like:
- Tap for full tutorial
- Click for product details
- Visit our blog for more
4. Batch and Repurpose Video Content
If you already create TikToks, Reels, or YouTube Shorts:
- Remove watermarks
- Resize to Pinterest format (2:3)
- Add a fresh Pinterest-specific description
- Upload as native pins (not links to external videos)
Repurposing saves time and multiplies reach across platforms.
5. Don’t Ignore Analytics
Check your pin stats weekly. Look for:
- Saves
- Clicks
- Views
- Engagement over time
Recreate what’s working. If a skincare video performed well, do a variation or part two.
Video Pins vs. Idea Pins: What’s Better for Growth?
| Feature | Video Pin | Idea Pin |
| Can include a link | Yes | No |
| Good for traffic | Yes | Limited |
| Good for followers | Medium | High |
| Visibility potential | High | High |
| Best use | Driving blog/product traffic | Building engagement and saves |
Recommended Tools to Make Pinterest Videos Easier
You don’t need expensive equipment or editing software. Here’s a basic toolkit:
- Editing: CapCut, Canva Pro, InShot
- Design & Text: Canva (2:3 templates available)
- Scheduling: Pinterest Scheduler, Tailwind
- Watermark Removal: SnapTik, SaveTT
- Analytics: Pinterest Business Hub, Google Analytics
At PinMySEO, we use these exact tools to streamline Pinterest content creation for our clients.
Use Pinterest Video for Long-Term Growth
Pinterest is not a trend. It’s a traffic engine. And in 2025, video is one of the most powerful formats to fuel that engine.
It doesn’t matter if you’re a blogger, e-commerce seller, or digital creator—uploading video to Pinterest can:
- Grow your audience
- Drive warm leads to your website
- Build brand trust over time
And unlike other platforms, you don’t need to go viral. One video pin—if well optimized—can drive traffic for months.
If you want to grow without relying on paid ads or battling short-form algorithm burnout, video pins on Pinterest are your leverage point.
At PinMySEO, I help creators, bloggers, and businesses set up long-term Pinterest systems—built on strategy, not luck.
Visit PinMySEO.com if you’re ready to start building evergreen traffic using smart SEO and Pinterest together.
No fluff. No gimmicks. Just traffic that works.
