Tailwind: Pinterest Scheduler – The Ultimate Tutorial

Pinterest is a powerful platform for driving traffic, building brand awareness, and increasing sales. However, maintaining a consistent presence can be time-consuming. That’s where Tailwind, an official Pinterest partner, comes into play. At PinMySEO, we’ve guided numerous clients in leveraging Tailwind to streamline their Pinterest marketing efforts. This tutorial will walk you through using Tailwind to schedule your Pinterest content effectively.

Getting Started with Tailwind

1. Sign Up and Connect Your Pinterest Account

Begin by signing up for a Tailwind account at Tailwind’s website. You can start with their free plan, which offers limited features, or opt for a paid plan for more advanced functionalities. Once registered, connect your Pinterest account to Tailwind to allow seamless scheduling and publishing of your pins.

2. Set Up Your Smart Schedule

Tailwind’s Smart Schedule feature analyzes your audience’s engagement patterns to suggest optimal times for pinning. To set it up:​

  • Navigate to the Publisher tab.
  • Select Your Schedule.
  • Tailwind will generate a schedule with recommended time slots. You can add or remove time slots based on your preferences.​

This personalized schedule ensures your pins are published when your audience is most active, increasing the likelihood of engagement.​

Creating and Scheduling Pins

1. Uploading Pins

Tailwind offers multiple methods to upload your pins:​

  • Direct Upload: Upload images directly from your computer.
  • Browser Extension: Install Tailwind’s browser extension to easily add images from any website.
  • Tailwind Create: Use Tailwind’s design tool to create visually appealing pins within the platform.​

2. Crafting Pin Descriptions

A compelling description enhances your pin’s visibility. Tailwind’s Ghostwriter tool assists in generating keyword-rich descriptions:​

  • Click on Ghostwrite For Me.
  • Input your URL, topic, and desired keywords.
  • Tailwind will provide multiple description options to choose from.​

This feature ensures your pins are optimized for Pinterest’s search algorithm.​

3. Selecting Boards

Assign your pins to relevant boards to reach your target audience:​

  • In the draft section, click on Type a Board Name.
  • Choose from your list of boards or search for specific ones.
  • For efficiency, use Board Lists to group related boards and schedule pins to multiple boards simultaneously.

4. Scheduling Pins

Once your pin is ready:​

  • Click on Add to Queue Now to schedule it at the next available time slot.
  • Alternatively, select Set Custom Time to choose a specific date and time.​

Tailwind’s Smart Schedule will handle the rest, ensuring your pins are published at optimal times.​

Advanced Features

1. Interval Scheduling

To avoid appearing spammy, space out your pins using the Interval Scheduling feature:​

  • In your drafts, select multiple boards for a pin.
  • Click on Use Interval.
  • Set the desired time gap between each pin.​

This ensures your content is distributed evenly over time, maximizing reach without overwhelming your audience.​

2. SmartLoop

SmartLoop allows you to reshare your best-performing pins automatically:​

  • Navigate to SmartLoop under the Publisher tab.
  • Create a new loop by selecting pins and assigning them to specific boards.
  • Set the frequency and duration for resharing.​

This feature keeps your evergreen content in circulation, driving consistent traffic to your website.​

3. Tailwind Communities

Join Tailwind Communities to collaborate with other content creators:​

  • Access Communities from the main menu.
  • Search for communities relevant to your niche.
  • Share your pins and repin others’ content.​

Engaging with communities expands your reach and fosters mutual growth among members.

Monitoring Performance

Tailwind provides analytics to track your Pinterest performance:​

  • Pin Inspector: Analyze individual pin performance, including repins, clicks, and comments.
  • Board Insights: Evaluate the effectiveness of your boards based on engagement metrics.
  • Profile Performance: Monitor overall account growth and activity.​

Regularly reviewing these insights helps refine your strategy for better results.

Tips for Maximizing Tailwind’s Potential

  • Consistency is Key: Maintain a regular pinning schedule to keep your audience engaged.
  • Diversify Content: Mix original pins with curated content to provide value and variety.
  • Optimize Visuals: Use high-quality images and clear text overlays to capture attention.
  • Leverage Seasonal Trends: Plan content around holidays and seasonal events for increased relevance.​

At PinMySEO, we emphasize the importance of a well-rounded Pinterest strategy. Tailwind’s features align perfectly with our approach, enabling clients to automate tasks while maintaining a strong presence on the platform.​

Conclusion

Tailwind is an invaluable tool for anyone looking to enhance their Pinterest marketing efforts. Its scheduling capabilities, combined with features like SmartLoop, Communities, Ghostwriter, and in-depth analytics, make it much more than just a pin scheduler—it’s a full Pinterest marketing system.

When used properly, Tailwind saves you hours of manual pinning every week, helps you stay consistent (which Pinterest rewards), and ensures that your best-performing content continues to drive traffic automatically.

Whether you’re a solo blogger, a digital product seller, or running a niche authority site, mastering Tailwind can give you a major edge.

Louis Dioso